Clearing the Air: Making Buildings into Carbon Sinks

I never hear sirens anymore. Too many years of living in New York left my ears unable to distinguish their sound from any other background noise. The same thing happened with other loud noises, especially the loud boom trucks make when they drive over steel plates covering road work all over Manhattan. Tourists always flinch at this, thinking there’s been an explosion. After living in the Big Apple for nearly 15 years, I’d heard it thousands of times. So I don’t hear loud booms anymore, which is why the explosion on the first plane’s impact didn’t faze me.

Corporations face a growing number of risks that can significantly impact their operations, finances and reputation. From pandemics to climate change to cyberattacks, these risks are often obvious yet go ignored until a crisis hits. How can organizations better recognize and manage these "Gray Rhino" risks before they charge? Michele Wucker, author of the bestseller "The Gray Rhino: How to Recognize and Act on the Obvious Dangers We Ignore" discusses how professionals can spot Gray Rhinos and take action before getting trampled.

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